Ephemera and whimsy
Yes this is genuine, still laughing about it today...you would have thought he would have come up with a more 'professional' name
I think the world is leveling out. I was quite aware of the concept of "for your consideration" ad campaigns targeting Oscar (or whatever) voters in New York or LA, but this year, I have seen them myself. My NYT Daily podcast had a ForYourConsideration ad for a random doco, and I just got this multiple times when I tried to learn more about the Good Place finale.....